Social networks are a great vehicle for sharing. Each user contributes by sharing their own experiences. Our smartphone has more information about us than our parents or our partner do. This allows us to create relationships and improve existing ones, enabling us to get to know others better.
One of the many drawbacks is that all the data we put on social networks is accumulated by companies that become its owners. These companies have a view of the world that is more comprehensive than anyone has ever had before. Knowing people’s tastes, orientations, thoughts, and moods allows them to be monitored, but above all, it enables them to be solicited, guided, and ultimately led.
This happens with social networks and with the lives of the people who participate in them. I won’t comment on who profits from this; there are journalists who deal with these things on a daily basis and are certainly more reliable than I am.
However, this mechanism does not work well with companies. Of course, by looking at a company’s website, we can see what it does. By looking at LinkedIn, we can understand who works there and possibly what they do and how they do it. It always remains at a high level; from the outside, we can peek in, but not much more. Typically, unless there is a leak, we know what a company wants us to know.
So how could someone from the outside really understand how a company works? How could someone understand the business processes, methodologies, and technologies used in a particular company?
The solution could be to create an assistant based on artificial intelligence!
Once this is done, it is advertised as the future, with speculation that it will allow anyone to do anything, and surely someone will find it convenient to share everything they would not even confide to their mother in a chatbot (about which they know nothing).
Because in exchange for their secrets, the chatbot gives users something they could not otherwise have (except through hard work and perhaps even study): the feeling of being autonomous. Even in contexts unknown to the user. No need to ask, no need for professionals, no need for culture and knowledge. Artificial intelligence does everything. Just pay and share. So you pay twice. Brilliant!
You don’t know how to use Photoshop but you want an image? There’s GenAI! You don’t know how to write code but you want to make an app? Long live Vibe Coding!
In the end, it doesn’t matter that you had to share your secrets with a stranger to get a solution, because the user thinks they did it all themselves in the silence of their office. Them and their computer.
It doesn’t matter where the information ended up because they got an answer in return. They did it all themselves. A kind of masturbation, live on TV.
Emiliano Carlesi's blog 